On May 21, 2025, Mr. Hoang Van Tien – CEO & Founder of CEM Software joined a webinar organized by Google as a guest speaker, sharing practical insights and strategies for improving app advertising performance.
During his presentation, Mr. Tien focused on strategies and tools that can help businesses improve campaign performance, optimize advertising costs, and drive sustainable growth. Key topics included:
- Smart Bidding: leveraging intelligent bidding strategies to optimize costs and increase conversions.
- Advertising tools and features: exploring new solutions to help campaigns adapt to emerging trends and market changes.
- Real-world case studies: analyzing practical campaign scenarios and the results achieved through optimization.
With extensive experience in Mobile App and User Acquisition, Mr. Tien provided practical perspectives and actionable strategies to help participants better understand how to maximize the effectiveness of app advertising campaigns.